Will Hill’s rap skills are unquestionably making uncontrollable noise. The ambitious 26-year-old is causing even the old heads to take notes, leaving a strong impression on the hip-hop game. His most recent single, “Boutta Check,” is a problem, but a good one, of course. Hill pushes his pen over a piano-driven track, crisscrossing trap and jazz beats. Let’s just say he doesn’t miss a mark.
Hill’s intricacy, logic, and lyricism forge a refreshing path in the era of mumble-rap. The emcee proves to be nothing short of authentic, which seamlessly manifests into his songs. He continues to reverse his trials and tribulations into purpose. And there’s no doubt he’ll only be advancing from here.
Was there a specific moment in your life you can recall that sparked your interest in music?
It’s pretty much always been around me for as long as I can remember. My mom used to always play old school music –– funk, jazz… all that stuff. My sisters introduced me to hip-hop; they would listen to the radio back when Ludacris was on and…yeah.
I remember the first song I heard on there was Outkast’s, “Elevators.”
The first time I remember trying to pursue it, my aunt was working at Epic Records. At that time, everyone was going crazy over Lil Bow Wow and everything he was doing, and I remember wanting to be like him. And then in high school, I began experimenting with raps again for fun. That turned into one of my homies making music with me; to be honest, it was supposed to just be this quick money scheme at that point [but] things just sort of clicked together.
Why do you think Atlanta is so important for music culture?
Atlanta is just so unique in how we make music. There are so many different types of people who come here just because of the location, the music, [and] the culture. You got people from Cali, New York, [and] you got people from the other side of the world, and different countries, you know? With all that mixed, there’s always a lot going on. And to already infuse that with what’s already been here in Atlanta – the snap culture, the twerk culture, stuff like that, it’s just a perfect balance. You can have substance in the music or no substance, but regardless, it will make people move. I think it’s important for artists to tap into that since so many people love the sound Atlanta has to offer.
How do you overcome doubts during low moments in your career?
So doubt is something every artist goes through but the best thing to is overcome that, and this is something I personally do to conquer self-doubt and any other obstacles, is to make sure you’re always having fun. Remind yourself why you started making music in the first place –– why it brings you joy, happiness, and something worth continuously pursuing.
One thing I personally had to do was start producing to find joy in music again. I went through a [period] where I didn’t want to make music anymore; it just didn’t feel right.
What motivates me through all that is, to be honest –– everyday life. The stuff that I go through on a daily basis. So I just pull from that when I make music and people [can] relate. When I sit down to record a song, it’s usually to get something off my chest whether it’s happy or sad. It’s healing, for sure, but it also motivates me to push harder. I’m also really big on creating and accomplishing goals and working hard to get to that next level.
What is your current objective as an artist?
I’m working towards solidifying my brand and making sure that I’m conveying what my brand is [so] that everyone has a good grasp on who I am as an artist and what I want to represent.
And my brand is just, you know, hustling; it’s about ambition and talking to anyone who has goals and strives to do something bigger and better with their lives.
What are you anticipating most for as further into your musical quest?
At this point, to see it all unfold. I’m recently [became] a firm believer in the process being the beautiful part. I’ve gone through a lot as an artist –– ups and downs, trials and tribulations and to see it all unfold, would be like, “Ah, okay. I put in a lot of work and this is what I’ve been working towards.” Seeing that come to life would be [really] exciting.
In the future, which artists are on your bucket list to collaborate with?
In the near future, Childish Major. I really enjoy his music and his talent.
Future, Jay Z, of course. [Hov’s] someone who really inspires and motivates me. The level that he’s been able to maintain over the years –– just the consistency and the business savvy mindset he’s got. The way he approaches everything is something that I can look up to. Even now, like the impact, he’s made in his community by helping out other artists like Meek Mill and 21 Savage. The accomplishments he’s made over the course of his career is something to look up to and strive towards. To collaborate with him would be great. I’ll make that happen sooner or later.
What’s next for you in 2019?
I’m looking forward to releasing my EP, “Illusion,” and I think everyone will really like it. And then after that, just being consistent with my brand and what I put out there. I got a few songs and music videos tucked away that I’ll release and build up until the album comes out and then, yeah. Hopefully, once that’s out, I’ll go on tour and start performing everywhere.
Congratulations on “Boutta Check” and everything else coming your way!
Thank you, thank you. I’m excited. It’s going to be a great journey!
Rema drops Afrobeat track dedicated to women around the globe
For the third week in a row, Rema is set to release “anotha banga.” Dropping on Mavin Records/Jonzing World, “Woman” is a song that expresses his appreciation and admiration for all females.
Recently crowned Apple Music’s Up Next artist – previously awarded to Billie Eilish, Khalid & H.E.R – Afropop’s prince Rema has now released a trio of singles throughout June and July. He kicked things off with “Ginger Me,” a song created in a late-night studio session in London with UK producer The Elements. Quickly followed by trap-influenced track “Alien” which took us on a trippy journey through the mind of a young heartbreaker.
Crediting his parents for introducing him to Fela Kuti & 2Face, Rema draws influences far beyond West Africa with Bollywood, Trap, Afrobeats, and Pop all becoming part of his trademark sound. With co-signs from the likes of Drake, Barack Obama and now Rihanna, Rema is on his way for a global takeover.
Stream “Woman” via Spotify below.
La Doña releases debut EP ‘Algo Nuevo’
Latina artist La Doña has officially released her debut Algo Nuevo EP via Human Re-Sources. Produced heavily by Doña herself, the EP includes previously-released singles “Quién Me La Paga” (“Whose Going To Pay For It?” in English), an infectious cumbia-led track that denounces life’s ever-increasing expenses, and the self-coined “femmeton” anthem “Le Lo Lai,” which reverts the machismo paradigm so prevalent in reggaeton and hip-hop.
Speaking on the EP, La Doña says: “Algo nuevo is a gift of something new; it is a statement about the versatility of musical forms and diasporic rhythms; it is a marriage of the traditional with the contemporary; it is an offering and a statement to la raza, the boss girls, las malas, the non-binary and queer homies, ‘I see you, I am you, and I made this for you.'”
The EP is a fruitful and masterful collage of La Doña’s world. The artist composes songs influenced heavily by Bay Area hyphy styles, lowrider culture, Mission muralismo, and musica de la (U.S./Mexico) frontera, while exploring radical brown femininity alongside love and pain.
Algo Nuevo also arrives alongside La Doña’s release show at The Chapel in San Francisco tonight where she’ll be joined by Sazon Libre, Chulita Vinyl Club, and Mariachi Juvenil La Misión.
After touring North America in support of Cuco, opening for legendary Mexican rock group Café Tacvba, and being named one of YouTube Music’s Foundry artists with past alumni including Rosalía, Dua Lipa, Chloe X Halle, and Gunna, La Doña is entering 2020 in full force.
Listen to the Algo Nuevo EP, here
Roddy Ricch’s Video Release for ‘The Box’ made the #1 Song in the Country even Hotter
Roddy Ricch has officially dropped the highly anticipated music video for “The Box” on Friday.
The Compton rapper premiered the impressive self-directed visual for “The Box” and there are several boxes scattered implanted in the clip, making the theme cohesive throughout the video.
“The Box” is the chart-topping song featured on Ricch’s debut studio album Please Excuse Me for Being Antisocial, and has held the top spot on the Billboard charts for over five consecutive weeks.
In the video, Ricch is seeing scaling buildings, winning car races, lounging in the pool, slam-dunking basketballs and more. It concludes with him in a box factor and ultimately on display in a museum.
Ricch has made major plays this year with his win for Best Rap Performance at the 2020 Grammys for “Racks in the Middle with the late Nipsey Hussle. The Young emcee is currently on the second leg of his first headlining tour with shows coming up in Miami, Washington, D.C., and London.
Please Excuse Me for Being Antisocial released Dec. 6. You can stream Please Excuse Me For Being Antisocial below via Spotify and grab it on iTunes.
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