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Say Hello to the New Head of Instagram: Adam Mosseri

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Bartolomeo Rossi / JournalismFestival.com

Facebook announced Monday that Adam Mosseri will take over as the head of Instagram following the departure of co-founders Kevin Systrom and Mike Krieger a week ago.

“We are thrilled to hand over the reins to a product leader with a strong design background and a focus on craft and simplicity — as well as a deep understanding of the importance of community,” Systrom and Krieger said in a statement.

Mosseri previously helmed Instagram’s head of product over the past year lead the company’s News Feed division. Mosseri is set to begin his new position Instagram effective immediately, an Instagram spokeswoman told CNBC.

Krieger and Systrom shocked online users when announcing their joint resignation last week with a vague explanation. In 2012, The IG founder’s company was acquired by Facebook for $1 billion. They remaind active in the company for more than six years after the acquisition. Both Kreiger and Systrom reportedly resigned from Instagram due to irreconcilable differences with Facebook founder Mark Zuckerberg.

According to CNBC, Mosseri joined the Instagram as a product designer in 2008 prior to working as a design director for the digital giant and later leading the News Feed division.

“I’m humbled and excited about the opportunity to now lead the Instagram team,” Mosseri said in a statement.

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Entertainment

Director of Instagram’s global partnerships talks the future of brands in Digital Media

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Photo by Tasos Katopodis/Getty Images for SCAD aTVfest 2019

On Day two of SCAD’s aTVFest, Allen Holmes, global creative partnerships at Instagram, Brian Tolleson executive officer at Bark Bark, and Mike Pollack, vice president of network program integration at Discovery Networks, kicked things off with a morning session geared around the advertising industry with an informative panel dubbed, The Future of Brand Storytelling panel

Whether you have the belief in the “content is key” movement, scouring the depths of the Internet as a discovery tool, or everything in between, this panel was a must-see for creatives. Amongst the platforms that advertisers are seeking, they are no longer interested in the holy trinity of Facebook, Twitter, and Instagram alone. Granted, the combination of the social networks are geared up to the plate for creatives and massive offers.

More and more the industry is focusing on advertising engagement and loyalty amongst brands, rather than the verified blue check and the number of followers and influencers houses. Online engagement is rapidly shifting via the digital landscape. Facebook, despite their Cambridge Analytical hurdle, has managed to retract to the central idea of community and connection.

Facebook groups and communities are surfacing as places where brands are hanging out to observe trends, talk tracks, and listening in on real conversations by the audiences that they otherwise would know nothing about.

As for the SCAD hopefuls figuring out where fit in this space, the advice from the panelists pointed to observe and pay attention to where the trends are and where everyone is. An example of this changing space was 10 million people tuning in to watch Marshmellow’s virtual concert on Fortnite Feb. 2. Adding an additional layer of the digital content switch with the idea of audiences and how they are segmented correlates with every Netlfix original having 12 different trailers. With the trailers being curated differently, it also adjusts the route of product storytelling as it intends to go after different variations of members within the audience. As brands scramble to keep up in the digital space, keep the content focused on primary platforms and curate them flawlessly.

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Tech

Apple signs surprising deal with Samsung

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Stephen Lam/Getty Images

Apple just announced a new partnership with Samsung, and you can bet no one saw this coming from a mile away.

On Sunday morning, the digital company revealed customers who own select Samsung smart TVs will be able to access iTunes movie and TV programs. The updated AirPlay 2 feature allows iPhone and iPad owners to transfer content from their screens to the TVs, as well.

For over 10 years, the two smartphone firms rivaled for the top spot, although Samsung usually holds the frontrunner position. Ongoing fueds continued between the competitors, accusing each other of stealing business models and violating patents. Eventually, the lawsuits were settled.

“We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs, so iPhone, iPad, and Mac users have yet another way to enjoy all their favorite content on the biggest screen in their home,” said Eddy Cue, senior vice president of Internet Software and Services at Apple, in a press release announcing the deal.

Rumors have been swirling that Apple is planning to launch a TV service that combines free and paid content later this year. Having Samsung on board could become a major asset in terms of consumer expansion for those who don’t have Apple devices.

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News and Politics

East African Amazon workers protest against company’s rigid break policy

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Labor strikes are unfortunately becoming the norm for Amazon. Every few months frustrated employees at various company locations are speaking out against the tech giant’s problematic work culture.

The latest protest was led by Somalian workers and supporters in Minnesota who feel they aren’t receiving adequate break times per shift–30 minutes tops.

Khadrars Ibrahin, who works at the facility, told Vox that “workers are fearful of wasting time to get water due to the strict boxing requirements.”

Minnesota Congresswoman-elect Ilhan Omar made an appearance at the walk-out, standing in solidarity protesters, “I’m excited that you recognize your power. Amazon doesn’t work if you don’t work. … Thank you for saying ‘Enough!'”

In response, Amazon told the outlet, “We work hard every day to ensure all of our employees are treated fairly and with dignity and respect, including here in Minnesota where we have an open and direct dialogue with employees.”

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