BAYNK is the next generation’s Flume
The self-made musical genius talks his upcoming EP, the power of digital creative direction, and his climb to fame.
Jock Nowell-Usticke, or widely known for his moniker as BAYNK, is the perfect addition to your playlist. The engineering graduate has the New Zealand music scene in the palm of his and hand and is now taking on the U.S. market.
The New Zealand artist, who blew up off of SoundCloud plays is currently on his North American tour and took time away from his busy schedule to let us in his world – for 30 minutes, that is.
BAYNK’s next stop on the trek is scheduled for Nov. 8 at The Buckhead Theatre in Atlanta, GA, which will mark his first time playing in the Southern capital.
You finished college with a degree in Chemical Engineering but chose the path of an artist. Although the professions are clearly polar opposites, have you been able to apply any knowledge from your degree to your music career?
There’s definitely no direct correlation. Math is the one thing that has helped me out so much, especially, with the software that I use to produce where everything is numbered and ordered. I probably should have done a music degree.
Most 20-something’s don’t wake up with dreams of becoming a Chemical Engineer, was this a parental decision or your choice?
It was both. I hadn’t started music at all. I was 18 years old when I started. My dad had pretty much done the same degree and I had no idea what I wanted to do so that was like a safety net. I picked something that was relatively challenging and tried my hand with it.
“It was in the last year of my 4-year studies that I discovered I wanted to do music production.”
You began garnering a buzz on the saturated music distribution platform, Soundcloud in 2015, what do you think made you stand out among the millions of the site’s users?
Everyone is on SoundCloud – that’s so true. The one thing that I love about music creation in today’s world is how low the barrier to entry is. All you need is a laptop or computer, some free software, time, and a very small amount of money. There’s so much on the internet so wading through there, trying to find gems is near to impossible.
Your visuals are like miniature motion pictures. Talk to me about your creative direction.
I think the thing that helped me since day one is my music videos. I love the art of personas online and why people are branded in a certain way or [even] why Daft Punk would dress like robots who don’t show their faces. That sort of intrigued me.
“I got a little bit of a break from making my own music videos [since] day one. They got picked up from New Zealand’s TV programs and luck, of course.”
You can separate yourself, first and foremost, from the bunch by having amazing music. Sometimes it’s as equally important to have a presence online that is visually appealing and inspired so when they look at something they become interested before listening to the music. Quite often, I judge the book by its cover before I listen to the song.
Have you ever considered a career as a film director?
That’s the only other thing I’m excited about doing. If my music turned to sh*t I would start directing music videos for very cheap and hopefully work my way up. I love making concepts for videos and editing them. I found that doing these things myself and learning every inch of the process is making everything around my artistry better. I have an understanding of everything, from [all of my] products to every song that comes out I feel like I can push up and make things look more professional.
“I am getting closer and closer to how I want everything to sound and look. I am constantly disappointed in my progress. I’ll be happy for a week and then feel like I need to step up my game. I want to learn something new all the time.”
Break down the in’s and out’s of your upcoming EP.
It’s come together in parts. Two of the songs from the EP were written in London. It was particularly dreary and I was cycling a lot, and it was raining all of the time. To me, they feel subdued. The rest of the songs were written in L.A., and feel happier and upbeat. I wrote the majority of these songs to suit more of a live show.
How did you piece together the sound and production for the project?
My last EP was what I wanted to hear in my headphones. The more I played it I realized how I wanted the experience to be for an audience. This EP is a reflection of that performance. Apart from that, I remember listening to something Mura Masa was saying on his album, which is relevant to me now.
“For producers who don’t necessarily have their voice on all their songs or write all of their own lyrics, it [becomes] like a pulling together of cultures and sounds that feel coherent from completely different places of the world. Trying to make all that make sense within my sound pallet was the challenge”
What is the focal point of the EP?
Most of the songs on this EP are about love with a specific person whereas the last EP was about love but with no one in mind. This is just a revolution of the last EP.
You’ve were named one New Zealand’s top 5 streaming artists by Spotify, how does it make you feel to have such a major recognition under your belt considering you’ve been in the music industry for such a short amount of time?
It’s amazing! It makes me feel good that so many people listen to my music and that Spotify and Apple Music [see] the potential that I thought was there – It’s an honor!
For tickets to catch BAYNK on tour, click here.
BAYNK TOUR DATES
Thursday 08 November 2018
The Buckhead Theatre, Atlanta, GA, US
Friday 09 November 2018
Echostage, Washington, DC, US
Saturday 10 November 2018
The Ritz, Raleigh, NC, US
Sunday 11 November 2018
The Jefferson Theater, Charlottesville, VA, US
Wednesday 14 November 2018
Danforth Music Hall, Toronto, ON, Canada
Thursday 15 November 2018
Town Ballroom, Buffalo, NY, US
Friday 16 November 2018
Terminal 5, New York, NY, US
Saturday 17 November 2018
Stage AE, Pittsburgh, PA, US
Cori Maass: The Human Experience through the Eye of a Minimalist
How often do we pay attention to the human experience? An aspect of life so utterly important yet overlooked time and time again. But there are a rare few who get the picture, much like American artist, Cori Maass.
The LA-based illustrator uses her canvas to explore and depict the emotions and interconnectivity of people. Noting she’s deeply inspired by “lessons the Earth holds that mirror our internal experiences,” her minimalist style portrays the messages through intricate lines, shapes, and text.
Maass believes art is destined to intersect with life, which she conveys through murals, printed works, brand collaborations, fashion, and tattoos.
Does anyone of the work here engage with any particular social issues?
I like to focus on social issues first as human issues, both interpersonal and intrapersonal. I think sometimes it is easier to talk about issues from the standpoint of universal human experiences (like empathy, or shame, or sadness) rather than using the language of “politics”, where words can sometimes lose their meaning. Not that political conversation isn’t important, it is easier for me, however, to convey my feelings from a different place. I wrote a poem [attached] after the Cavanaugh trials brought up conversations surrounding the abuse that many women have experienced. My goal was to cut out the chatter and try to communicate from a place of power and identity for women.
Do you think art has the power to affect any kind of social change?
Definitely. Art is a reflection of what is going on at the time but also creates a narrative that affects society. Art shapes the social conversation whether that be through music, design, or any other medium.
With social media, artists are able to spread social change and images that give us something to visualize a better future rather than just talking about it.
Which themes and subjects do you like to illustrate and explore?
I am very interested in exploring the human experience. The human experience includes complex emotions, duality, moral dilemmas, and relationships. I like to explore visual (or written) metaphors to provide meaning for what I am experiencing.
Are you driven by creative interests or commercial interests?
My biggest interest is how art intersects and affects life. I like my art to be purposeful and engaging with people so that can lend itself to commercial interests because it allows people to be part of the story. However, I became an artist full time because I was frustrated by just creating things for the purpose of selling.
At the end of the day, I am fulfilled when I create from a pure place of honesty and it connects with someone else.
Do you find that this notion of place has a very strong impact on your work?
I think place definitely strongly impacts me personally. That will naturally translate to my work! I have to go to new places or different places to be able to stay centered within myself and continue to expand my perspective. Places are mostly made special to me by the people in them and the different parts of myself that come out when I am in those settings. Each place I have lived or traveled has taught me both about other people and about myself. I think of places as mirrors that show you pieces who you are.
Quite a lot of your work originates from human experience and the emotions and connections, please expand.
The best art advice I was ever given was in a photo class, where the instructor was talking about developing your photographic eye. He explained that good photos originate with seeing. This idea is something that I use for art and life as a whole now. I begin with seeing. Taking an honest look inside myself and taking the role of an observer in the world around me. I look for nuances and details and how they connect to form a bigger picture. Life as a human is messy and complex, much like nature.
Art is a way for me to process and wade through it all and reflect on the fact that it is ultimately beautiful.
Where do you create most of your pieces?
I work in coffee shops a lot!! The base of many of my pieces is digital or on paper so I can take my art and work wherever I go. These pieces then get translated into murals, apparel, prints, tattoos, and anything really. I am very interested in how art intersects life and adds to the fabric of our stories.
You talk about the “aesthetics of minimalism”. What does this mean and why is it important to you?
Minimalism is knowing how much is too much or too little; it’s a fine balance. I think it is important to me because I think it gives me the ability to say a lot simply while leaving space for someone else’s interpretation. This allows me to be honest and give people the opportunity to connect within their own life’s story.
In the minimalist space, I think it is important to apply new ideas to visual themes that may have been done, and in that, to add your personal perspective.
For example, artists have drawn faces minimally for years, but I ask myself to create from a perspective that is unique or (at least) honest.
Tell me about your current series.
Currently, I am exploring moral and emotional concepts through shapes and abstract lines. I hope to compile them into a book by the end of the year! The concepts I have been exploring so far are grief (the concept of death vs. rebirth, and acceptance of death), compartmentalization of emotions/actions, shame, and self-preservation. (I promise I am fun at parties hahaha).
What is one of the most challenging works you have made recently?
Lately, just in general, it has been a struggle to present myself honestly without feeling too seen. It is a hard balance of being vulnerable through art but allowing myself time to process when I know others are seeing my work. I always appreciate it though because I am creating through the confusion, I just sometimes get overwhelmed when I know I am being honest but it feels scary.
Progressive loungewear line ‘DAYO’ designed with sustainability and sex appeal
Yolanda White is releasing a sexy, fun loungewear line just in time for the holidays.
White has teamed up with NY-based designer, Jenni, to create the modest, 6-piece collection, entitled DAYO. Veteran singer Chilli serves as the face of the line, which represents self-love and confidence translated through sultry champagne and red, silk fabrics.
NDLYSS spoke with the DAYO visionaries recently to discuss the brand’s creative direction, the importance of working with environmentally conscious fibers, and expansion for the new year.
What did you think was missing in the market that you wanted to add with the DAYO clothing line?
Yolanda: What I see today in terms of loungewear and sleepwear is basically [all] the same. The reality is [that] there’s no innovation that happening in the segment. What women are looking for today is something that’s more comfortable that allows them to serve the many hats that they [wear] at home in the evening.
We started envisioning an opportunity to create more functional loungewear with built-in breast support [with] more coverage around their butts, hips, and stomach. All the stuff that we don’t want to show is basically the answer that DAYO is providing in the marketplace today.
What’s the idea behind DAYO and where did the name come from?
Yolanda: The name DAYO means “happiness has arrived.” It’s [about] way more than fashion and offers the opportunity to get women to a place where we love ourselves with all that we have going on.
How would you describe the design aesthetic and the consumer that the line speaks to?
Jenni: We try to stay simple and luxurious with sophisticated fabrics imported from Japan. We also try to build structure inside by designing breast and hip support even though [the line] is very flowy and comfortable.
Yolanda: [Jenny] did a fabulous job putting the product development work at the forefront so we could add in the functionality and still keep it simple. It’s hidden so you can’t see all of that detail but it provides women with a lot more.
Sustainability is an important topic right now, how do you feel your brand measures up to this eco-friendly trend?
Yolanda: Sustainability is a way we have to live so as a business leader it is always at the forefront. A lot of what you see in DAYO is made with 100 percent natural fibers. In terms of packaging and the way we put the brand together is very simple. Everything is recyclable to our consumers. We’re being very conscious about delivering an experience and still being purposeful about how we want to live.
Why did you choose primarily neutral colors and reds for the collection?
Yolanda: We want women to be able to pick up the items and wear them every day. It’s something you can wear 7 days a week, ensuring that it’s something they will not get tired of. It’s easy to throw on and have as a core staple in their wardrobe. Red is the cover of love, and, of course, we want to have that for the holidays.
What prompted you to select Chilli as the face of DAYO?
Yolanda: I had the opportunity to work with Chilli for another campaign. By far, she is a woman that has achieved it all and part of it is that she stands for something that is rooted in what the brand represents. When I think of the epitome of the brand it’s someone who is beautiful and committed to themselves. She was the first person that came to mind for me.
How was the experience wearing the clothes for the first time?
Chilli: The fabric is so soft. It has this sheen to it and when you actually touch it, it’s even softer than it looks. If you fall asleep and the next day you need to wake up and run out you can do that. I like the versatility in the line.
Are the majority of the pieces transitional?
Yolanda: I think they are but I’m trying to make sure that I market them as loungewear, first and foremost. And allow consumers the flexibility to tell their own story about how they want to use [the pieces].
What are your future plans for brand expansion?
Yolanda: We are launching DAYO Essentials in March, which will be our mainstream line that will be listed at a more affordable price point. We also have additional holiday surprises that you’ll see within the signature line.
To purchase items from the DAYO collection, click here.
Megan Davies breaks glass ceiling with poignant, vulnerable, pop records on ‘Bad Poetry’ EP
Introduced to the world via YouTube in the summer of 2013, Megan Davies has garnered a massive fanbase–accumulating nearly 200 million views and 1.3 million subscribers. The Nashville-based singer, widely recognized for her intoxicating alt-pop voice, has since then released an impressive discography of acoustic covers leading up to her forthcoming debut EP “Bad Poetry.”
Touching on introspective topics such as bullying, alienation, digital addiction, the polished guitar player’s musical abilities fluidly transcend through her conscious songwriting. NDLYSS spoke with Davies recently to discuss her upcoming tour, the power online promotion, and new projects for the upcoming year.
What specific moment in your life sparked your interest in pursuing a music career?
I don’t think there was one specific moment; I kind of always just did it. I always liked doing it. I spent all my sweet time growing up and eventually when it came time to choose what I wanted to do for the rest of my life, it made sense to choose music. I started playing guitar when I was 12, and that was my first instrument I was properly introduced to. I played a little piano and violin but I was terrible at it cause I didn’t practice at all. I didn’t start singing until high school – age 15, 16 – but, you know, when you’re playing guitar, you’re always singing along a little bit. For the most part when I was little, I was really shy. If people asked me to sing, I would say no. So, it definitely took a while to gain up the confidence.
YouTube was a huge part of your life. Why do you think social media is so important in this day and age to propel success?
Yeah! It’s super powerful the amount of people you can reach. You know, I’m based in Nashville, Tennessee but if you look at where people are listening to my music, it’s from all around the world. It’s amazing. And that’s the power of the internet and social media. It’s really important to find your audience and be able to communicate directly with them.
For sure. Your new single, “Gimme” centers around social media addiction. What are the dangers while you’re using it to create a name for yourself?
I think we all know there can be this dark side to social media where you’re constantly looking at this curated version of people’s lives. And you’re even curating your own life! In a sense, we’re communicating with people but there’s also a fake sort of aspect of it. We’re not connecting in a real way. It can cause a lot of isolation or low self esteem. There’s a lot of negative things – sometimes could outweigh the positive – that can come out of using social media.
Your other single, “Doesn’t Matter” is also definitely another powerfully driven song. In a time where bullying and cyberbullying sits at the forefront of our social and political climate, what does this song mean to you? And what do you think it will mean to the listeners?
Right! “Doesn’t Matter” was actually specifically written about my own experiences growing up. I felt isolated and disconnected from everything, really. You know, there was a bit of social media in high school but nothing like I’m sure kids today experience. I can only imagine the anxiety and stress they feel in high school and then on top of that, social media. That’s got to be pretty intense. There are similarities, though; the emotion is still there and I think more than ever, it makes more sense today. The story still applies to people who are in high school today or even any age. You can place so much weight on little things that you experience at a certain time. And then, as you grow and get older, you recognize those things don’t really matter or as terrible as you thought they were at one point. That’s kind of what I’ve realized as I’ve gotten older.
What is your songwriting process like?
That’s a good question. For me, it always starts on the guitar. Both of these singles are pretty built up but when I’m writing, I always have my guitar in my hand. I imagine playing them with just my guitar. And musically, things come to me pretty quickly and then it’s about putting the right story and the right emotion on top of that. So, a lot of the times, I come up with like a chord progression or a guitar part or some little melody. Then, that melody will sound sad to me or it’ll remind me of something I saw or something I felt. It goes from there. I find when I try really hard to craft it or tell the story exactly how I want to, it never ends up that way. I’ve found subconsciously it always goes in the way it wants to go.
Where do you pull inspiration from? Is there anyone who sort of helped craft your sound to what it is today?
Oh yeah, there’s a lot! It’s funny because I look back on all the phases I went through musically and I listened to a lot of punk music in high school. I really wanted to be Hayley Williams from Paramore at one point. I look back on it now and laugh because there’s no way I’d have a voice exactly like Hayley Williams. It was a thread, though, and there’s all these little threads that become who I am today. I really love this band called Metric from Canada and Radiohead; they’re both still a huge inspiration. I also went through a big phase of playing a lot of fingerstyle instrumental music…that was interest. So, there’s definitely been many phases over the years but they’ve all culminated in what I do today like I do a lot of fingerstyle folk playing with my acoustic guitar so it all carries through to the present.
What has been your favorite part of your musical journey?
My favorite part of what I do is touring so I guess that’s been my favorite part of everything so far. I didn’t travel a lot growing up and even my first time driving out West, I was blown away just by the landscape and scenery change. It literally took my breath away. I felt like I was on a different planet! But being able to go out there and then play my music and talk to people who listen to my music and hear about their lives and what they do; it’s kind of a magical thing. There’s a collection of little moments within that but touring, for me, is really special.
Speaking of touring, are there any fun rituals you do when you’re performing?
Post show, I always have a glass of wine. I never drink before I play because I find that I lose all my musical abilities and it’s not good for anybody. I’m not that kind of person where I can have a drink on stage or something but it’s one of my favorite things to do now. I come off the stage, sit for like ten minutes and have a glass of wine just by myself.
Wine is definitely the best way to wind down!
Yeah, it’s my go to. The combination of the wine and the adrenaline going down…it’s one of my favorite moments. And then I go out and talk to people and typically hang out at the venue. I meet people and have conversations and yeah. That’s usually my routine.
If you could tell anything to your younger self anything now, what would you tell her?
I would tell myself to slow down honestly. I think when my YouTube channel started getting bigger numbers and it was growing, I was so afraid if I stopped working at any point that it would just collapse. It would be over and I would be spending the rest of my life wondering why I didn’t capitalize on something that was going so well for me. I had that fear so I worked and I worked and I worked. Eventually, I just burned out. I would work insane hours to the point where I couldn’t anymore. I would just be so tired. It wasn’t the healthiest way to cope with what I do, obviously. And that’s something I’m still trying to figure out – that balance. Taking moments to breathe and experience life around me and live…it’s so important.
What can we expect from you as 2018 closes and we enter 2019?
In 2019, I’ll be going on tour so I have a bunch of dates on my calendar. I’ll be going back to Europe and playing in a bunch of countries I’ve never been to. And mostly just, releasing music. The nice thing about being independent is I can put things out as I make them and you know, it shows a journey of growth musically and people keep following along with me. That’s the plan for right now!
Congratulations! Sounds exciting.
Thank you!! I’m really excited about it. It’s going to be a good year!
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