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Director of Instagram’s global partnerships talks the future of brands in Digital Media

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Photo by Tasos Katopodis/Getty Images for SCAD aTVfest 2019

On Day two of SCAD’s aTVFest, Allen Holmes, global creative partnerships at Instagram, Brian Tolleson executive officer at Bark Bark, and Mike Pollack, vice president of network program integration at Discovery Networks, kicked things off with a morning session geared around the advertising industry with an informative panel dubbed, The Future of Brand Storytelling panel

Whether you have the belief in the “content is key” movement, scouring the depths of the Internet as a discovery tool, or everything in between, this panel was a must-see for creatives. Amongst the platforms that advertisers are seeking, they are no longer interested in the holy trinity of Facebook, Twitter, and Instagram alone. Granted, the combination of the social networks are geared up to the plate for creatives and massive offers.

More and more the industry is focusing on advertising engagement and loyalty amongst brands, rather than the verified blue check and the number of followers and influencers houses. Online engagement is rapidly shifting via the digital landscape. Facebook, despite their Cambridge Analytical hurdle, has managed to retract to the central idea of community and connection.

Facebook groups and communities are surfacing as places where brands are hanging out to observe trends, talk tracks, and listening in on real conversations by the audiences that they otherwise would know nothing about.

As for the SCAD hopefuls figuring out where fit in this space, the advice from the panelists pointed to observe and pay attention to where the trends are and where everyone is. An example of this changing space was 10 million people tuning in to watch Marshmellow’s virtual concert on Fortnite Feb. 2. Adding an additional layer of the digital content switch with the idea of audiences and how they are segmented correlates with every Netlfix original having 12 different trailers. With the trailers being curated differently, it also adjusts the route of product storytelling as it intends to go after different variations of members within the audience. As brands scramble to keep up in the digital space, keep the content focused on primary platforms and curate them flawlessly.

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Veteran actor John Cusack to appear in Atlanta for LIVE conversation

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Courtesy of Mills Entertainment

For fans of John Cusack and “High Fidelity”, a visit to Championship Vinyl definitely would make a “top five” list. 

The hit comedy “High Fidelity” is the story of record shop owner Rob Gordon (John Cusack) on a search for love (and the reasons behind his failed relationships) against a backdrop of over 70 songs spanning multiple decades and genres of music. With – or without – the help of his record store buddies Dick (Todd Luiso) and Barry (Jack Black’s breakout role), Rob revisits past relationships in hopes of figuring out where he has gone wrong. Released in 2000, The New York Times praised John Cusack as “a master at easygoing camaraderie.” Rotten Tomatoes has “High Fidelity” ranked #14 on the list of Best Romantic Comedies. 

Now, join John Cusack for a screening of “High Fidelity” on the big screen followed by a LIVE conversation regarding his career and the making of the film. Fans will get the opportunity to experience a moderated discussion, with John answering audience questions as well. A limited number of VIP seats will be available that include a post-show photo op with John.

Release provided by Mills Entertainment. For tickets, click here.

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Disney releases new ‘Lion King’ Trailer

The Lion King is set to be released on July 19, 2019, a month after the original flick’s 25th anniversary. And it isn’t the only live-action adaptation in the works for Disney—fans can also look forward to Aladdin (coming in May), Mulan, and The Lady and the Tramp.

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Issa Rae, Marsai Martin & Regina Hall attend the Premiere of LITTLE in Los Angeles

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Courtesy of Alex J. Berliner/AB Images LLC

Last night, local celebrities and influencers gathered at Regency Village Theatre in Los Angeles for the Blue Carpet Premiere of LITTLE. Stars in attendance included the cast – Issa Rae, Marsai Martin, Regina Hall and Luke James as well as Janelle Monae, Sanaa Lathan, Michael Ealy, Bresha WebbKenya Barris and others!

Check out photos below from the premiere and after party.

Courtesy of Alex J. Berliner/AB Images LLC
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