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Director of Instagram’s global partnerships talks the future of brands in Digital Media

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Photo by Tasos Katopodis/Getty Images for SCAD aTVfest 2019

On Day two of SCAD’s aTVFest, Allen Holmes, global creative partnerships at Instagram, Brian Tolleson executive officer at Bark Bark, and Mike Pollack, vice president of network program integration at Discovery Networks, kicked things off with a morning session geared around the advertising industry with an informative panel dubbed, The Future of Brand Storytelling panel

Whether you have the belief in the “content is key” movement, scouring the depths of the Internet as a discovery tool, or everything in between, this panel was a must-see for creatives. Amongst the platforms that advertisers are seeking, they are no longer interested in the holy trinity of Facebook, Twitter, and Instagram alone. Granted, the combination of the social networks are geared up to the plate for creatives and massive offers.

More and more the industry is focusing on advertising engagement and loyalty amongst brands, rather than the verified blue check and the number of followers and influencers houses. Online engagement is rapidly shifting via the digital landscape. Facebook, despite their Cambridge Analytical hurdle, has managed to retract to the central idea of community and connection.

Facebook groups and communities are surfacing as places where brands are hanging out to observe trends, talk tracks, and listening in on real conversations by the audiences that they otherwise would know nothing about.

As for the SCAD hopefuls figuring out where fit in this space, the advice from the panelists pointed to observe and pay attention to where the trends are and where everyone is. An example of this changing space was 10 million people tuning in to watch Marshmellow’s virtual concert on Fortnite Feb. 2. Adding an additional layer of the digital content switch with the idea of audiences and how they are segmented correlates with every Netlfix original having 12 different trailers. With the trailers being curated differently, it also adjusts the route of product storytelling as it intends to go after different variations of members within the audience. As brands scramble to keep up in the digital space, keep the content focused on primary platforms and curate them flawlessly.

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Charlize Theron, Nicole Kidman and Margot Robbie star in first-look for ‘Bombshell’

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Lionsgate

Starring Charlize Theron, Nicole Kidman and Margot Robbie, “Bombshell” follows the story of several female Fox News personnel and their sexual harassment claims against the network’s founder, Roger Ailes.

Theron stars as Megyn Kelly, Kidman as Gretchen Carlson, Robbie as Kayla Pospisil and John Lithgow as Ailes.

Ailes’ sexual misconduct was first brought to the forefront in 2014 with Gabriel Sherman’s book, The Loudest Voice in the Room, in which he detailed how Ailes offered a well-known television producer a raise if she slept with him.

Two years later, Carlson filed a lawsuit against Ailes for sexual harassment and claimed she was fired for fending off his advances. Kelly later followed suit, detailing her experience with Ailes in her 2016 book, Settle for More.

After Ailes departed from Fox News in the same year, he later was named advisor for Donald Trump’s presidential campaign.

Bombshell is scheduled to arrive in theaters Dec. 20.

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Robert De Niro, Al Pacino, and Joe Pesci star join forces in Martin Scorsese’s THE IRISHMAN

Robert De Niro, Al Pacino, and Joe Pesci star join forces in Martin Scorsese’s THE IRISHMAN, an epic crime drama centered in post-war America narrated by World War II veteran Frank Sheeran.

The Irishman will make its debut at the New York Film Festival. The movie is expected to still have a limited theatrical release to make it viable in the Oscar race before it arrives on Netflix.

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BBC Documentary ‘A Fresh Guide to Florence with Fab 5 Freddy’ headed US this Fall

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Hip-hop pioneer Fred Brathwaite AKA Fab 5 Freddy has announced that his acclaimed BBC documentary — A Fresh Guide To Florence With Fab 5 Freddy, which debuted in the UK this past weekend — will be coming to the US this fall. The documentary follows Fab 5 Freddy as he embarks on a quest to uncover the hidden black figures of Italian Renaissance art.

“Not only were Renaissance artists making art that defined high aesthetic ideals but they were also groundbreaking in showing an ethnically diverse, racially mixed Italy in the 15th and 16th century. You just have to look at the art,” he said in a statement.”

A Fresh Guide to Florence with Fab 5 Freddy

"You need to see this, baby!" Hip hop legend and art lover Fab 5 Freddy explores 15th-century Italian renaissance art. 🎨

Posted by BBC Arts on Thursday, July 25, 2019

The documentary centers the hip hop legend and art lover as he examines the 15th and 16th century Italian Renaissance art in 15th-century style – on horseback. Amidst superstar artists such as Michelangelo and powerful patrons such as the Medicis, Fab discovers ground-breaking images of a multi-racial and multi-ethnic society that have slipped through the cracks of art history. In a 5-star review, The Financial Times says Fab “visits Florence to insouciantly blow the dust off art history” and The Guardian says that he is “on terrific form.”

A Fresh Guide is just another chapter in the incredible year for Fab 5 Freddy. He released the highly praised 4/20 Netflix documentary Grass Is Greener, which traces the history of cannabis in America and its relationship to people of color. The film takes an unparalleled look at the history of cannabis usage in America through the lens of popular forms of music — jazz, reggae, and hip hop — while also examining the racial disparities and injustices within that world. The film has a 100% rating on Rotten Tomatoes and just was named to the UK-based Grierson Awards shortlist for Best Single Documentary (International).

A Fresh Guide To Florence With Fab 5 Freddy will come to US homes this fall, date and other details to be announced later this year.

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