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Director of Instagram’s global partnerships talks the future of brands in Digital Media

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Photo by Tasos Katopodis/Getty Images for SCAD aTVfest 2019

On Day two of SCAD’s aTVFest, Allen Holmes, global creative partnerships at Instagram, Brian Tolleson executive officer at Bark Bark, and Mike Pollack, vice president of network program integration at Discovery Networks, kicked things off with a morning session geared around the advertising industry with an informative panel dubbed, The Future of Brand Storytelling panel

Whether you have the belief in the “content is key” movement, scouring the depths of the Internet as a discovery tool, or everything in between, this panel was a must-see for creatives. Amongst the platforms that advertisers are seeking, they are no longer interested in the holy trinity of Facebook, Twitter, and Instagram alone. Granted, the combination of the social networks are geared up to the plate for creatives and massive offers.

More and more the industry is focusing on advertising engagement and loyalty amongst brands, rather than the verified blue check and the number of followers and influencers houses. Online engagement is rapidly shifting via the digital landscape. Facebook, despite their Cambridge Analytical hurdle, has managed to retract to the central idea of community and connection.

Facebook groups and communities are surfacing as places where brands are hanging out to observe trends, talk tracks, and listening in on real conversations by the audiences that they otherwise would know nothing about.

As for the SCAD hopefuls figuring out where fit in this space, the advice from the panelists pointed to observe and pay attention to where the trends are and where everyone is. An example of this changing space was 10 million people tuning in to watch Marshmellow’s virtual concert on Fortnite Feb. 2. Adding an additional layer of the digital content switch with the idea of audiences and how they are segmented correlates with every Netlfix original having 12 different trailers. With the trailers being curated differently, it also adjusts the route of product storytelling as it intends to go after different variations of members within the audience. As brands scramble to keep up in the digital space, keep the content focused on primary platforms and curate them flawlessly.

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Rema drops Afrobeat track dedicated to women around the globe

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Rema by Niyi Okeowo

For the third week in a row, Rema is set to release “anotha banga.” Dropping on Mavin Records/Jonzing World, “Woman” is a song that expresses his appreciation and admiration for all females. 

Recently crowned Apple Music’s Up Next artist – previously awarded to Billie Eilish, Khalid & H.E.R – Afropop’s prince Rema has now released a trio of singles throughout June and July. He kicked things off with “Ginger Me,” a song created in a late-night studio session in London with UK producer The Elements. Quickly followed by trap-influenced track “Alien” which took us on a trippy journey through the mind of a young heartbreaker. 

Crediting his parents for introducing him to Fela Kuti & 2Face, Rema draws influences far beyond West Africa with Bollywood, Trap, Afrobeats, and Pop all becoming part of his trademark sound. With co-signs from the likes of Drake, Barack Obama and now Rihanna, Rema is on his way for a global takeover.

Stream “Woman” via Spotify below.

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NiteLite Pictures unleashes Coronavirus Positivity Initiative

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NiteLite Pictures’ Harry Lowell and Ari Wilhelm

In response to a real demand from its broadcast, Web and distribution partners, as well as charities seeking support, award-winning, Los Angeles-based production company NiteLite Pictures has unveiled the Coronavirus Positivity Initiative, a worldwide effort to create programming that promotes togetherness, community and celebrates the human spirit during the global lockdown.  

Under the banner of the Coronavirus Positivity Initiative, the company is launching a series of programs that spotlight the heroes on the front lines, inspiring individuals from around the world, and comedy shows that take a lighter look at life during the pandemic. All the programs will feature real people from around the globe in an effort to help bring audiences closer together.  

“This is truly a unique time in the world’s history,” comments NiteLite producer Ari Wilhelm.  

“While everyone is doing their part to help keep family and communities safe, there is a need for entertainment content like never before, and specifically relevant, uplifting content that is understanding and respectful of the situation we are all living.”

NiteLite is working closely on the initiative with its UK sales agent Meredith Coral of Lost Art Television to develop programming content tailored to viewing audiences and requested by broadcasters and media platforms during this time.

“NiteLite is responding to broadcasters’ needs and the audiences desires for not only new content, but relevant content to their current situation,” adds NiteLite executive producer Harry Lowell.

“We’re developing heartwarming and comedy programming  that connects to people’s lives during this new norm, while devising production solutions to deliver shows in a matter of days, not months, both remotely and safely.”

The entertainment hub will produce “self quarantine-based” content designed to resonate and connect to audiences. The company’s homebound, creative teams are currently developing engaging programming that can be produced quickly and remotely, while under stay at home orders.

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Oscilloscope’s ‘THE INFILTRATORS’ headed to Virtual Cinema next month

Official 2019 Sundance Film Festival selection, THE INFILTRATORS is a [chilling documentary chronicling the lives] of young immigrants who are detained by Border Patrol and thrown into for-profit detention center— on purpose.

Marco and Viri are members of the National Immigrant Youth Alliance, a group of radical DREAMers who are on a mission to stop unjust deportations.

The film will be available via Virtual Cinema starting May 1 and VOD starting June 2.

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