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Director of Instagram’s global partnerships talks the future of brands in Digital Media

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Photo by Tasos Katopodis/Getty Images for SCAD aTVfest 2019

On Day two of SCAD’s aTVFest, Allen Holmes, global creative partnerships at Instagram, Brian Tolleson executive officer at Bark Bark, and Mike Pollack, vice president of network program integration at Discovery Networks, kicked things off with a morning session geared around the advertising industry with an informative panel dubbed, The Future of Brand Storytelling panel

Whether you have the belief in the “content is key” movement, scouring the depths of the Internet as a discovery tool, or everything in between, this panel was a must-see for creatives. Amongst the platforms that advertisers are seeking, they are no longer interested in the holy trinity of Facebook, Twitter, and Instagram alone. Granted, the combination of the social networks are geared up to the plate for creatives and massive offers.

More and more the industry is focusing on advertising engagement and loyalty amongst brands, rather than the verified blue check and the number of followers and influencers houses. Online engagement is rapidly shifting via the digital landscape. Facebook, despite their Cambridge Analytical hurdle, has managed to retract to the central idea of community and connection.

Facebook groups and communities are surfacing as places where brands are hanging out to observe trends, talk tracks, and listening in on real conversations by the audiences that they otherwise would know nothing about.

As for the SCAD hopefuls figuring out where fit in this space, the advice from the panelists pointed to observe and pay attention to where the trends are and where everyone is. An example of this changing space was 10 million people tuning in to watch Marshmellow’s virtual concert on Fortnite Feb. 2. Adding an additional layer of the digital content switch with the idea of audiences and how they are segmented correlates with every Netlfix original having 12 different trailers. With the trailers being curated differently, it also adjusts the route of product storytelling as it intends to go after different variations of members within the audience. As brands scramble to keep up in the digital space, keep the content focused on primary platforms and curate them flawlessly.

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Rihanna, Zendaya, Natalie Portman, and more attend World Premiere of Queen & Slim

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Lena Waithe, Writer/Producer, and Melina Matsoukas, Director/Producer, attend the QUEEN & SLIM World Premiere Gala Screening at AFI FEST 2019 in Hollywood, CA on Thursday, November 14, 2019.

Entertainment’s elite descended on the TCL Chinese Theatre in Hollywood, California last night (Nov. 15) for the premiere of Queen and Slim starring Academy Award nominee Daniel Kaluuya and newcomer Jodie Turner-Smith.

The film, written by Emmy winning screenwriter Lena Waithe, addresses police brutality, centering a black couple who, after a traffic stop gone-wrong, have to make the choice of escaping from the corrupt justice system or face incarceration.

See highlights from the premiere below:

Images courtesy of Eric Charbonneau.

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Kevin Hart makes first Public Appearance since Car Crash

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Kevin Hart made his first appearance last night in Los Angeles at the 2019 People’s Choice Awards after a long recovery from a nearly-fatal car crash.

 The American comedian and actor fractured his spine in September of this year. Hart later began intensive physical therapy following the incident. 

On Sunday (Nov. 10) the father of three took to the stage at the ceremony to accept The Comedy Act Of 2019 award.

“First and foremost thank God because I definitely don’t have to be here,” Hart said. “Being that I am, it makes me appreciate life more. It makes me appreciate the things that really matter. I want to thank my wife and my kids. They really stepped up for me.”

 The comedian who attended the event with wife Eniko Parrish, 35, and his daughter Heaven Hart, 14 added:

“I also want to take the time to thank the People’s Choice Awards, just for this. This is amazing. But more importantly, the people, man. You have no idea the effect that you have on us as entertainers. Your energy, your support, it means the world and I truly want to thank you guys for being there for me in my difficult time. This is special. They all are. I do not take them for granted. Thank you so much. God bless everyone in this room. Peace.” 

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Donald Trump Jr. lauds Kanye West’s ‘Jesus is King’ Album

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Kanye West onstage during his Jesus Is King album and film event at The Forum on Oct. 23, 2019 in Inglewood, California. KEVIN WINTER / GETTY IMAGES 

Donald Trump Jr. has publicly displayed his support for Kanye West’s new Christian album, Jesus is King via Twitter while simultaneously firing shots at the “Leftists.”

“Kanye is ‘cracking the culture code,” the politician asserted. “Jesus Is King is the ‘epitome of fearless creativity and “dangerous, unapproved” ideas,” he added.

He then slammed The Democratic Party for silencing “those who are speaking truth.”

Although Mr. West has made previous claims of being a reformed MAGA supporter, leaving politics beneath his tight-knit Yeezy’s. Perhaps, Trump Jr. will persuade the indecisive rapper to join forces with the red hat clan once more.

West, 42, has not yet responded. See the tweet below.

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