Social media heavyweight Instagram is pulling out all the stops this year with its new shopping feature in which users are now able to shop and check out within the app –– you never have to leave again.
According to Digiday, the company is testing the program with more than twenty beauty and fashion brands that will include direct-to-consumer companies and popular companies. As it stands, users can swipe a product on Instagram and are brought to the vendor’s website to place an order. This will make shopping on Instagram easier.
During the trial, users that click on the “View the Product” button will see a “Checkout on Instagram” choice instead of being brought to the vendor’s website. Payment information entered on Instagram can be saved and orders can be managed from the app. The ability to shop in the app will roll out during the coming weeks for U.S.-based mobile users.
Adidas, Anastasia Beverly Hills, ColourPop, Huda Beauty, KKW Beauty, Kylie Cosmetics, Nike and Ouai Hair were among several companies listed on the report that users can purchase from.
Digiday pointed out that the brands that are taking part in the pilot are among the most popular ones on Instagram. Paige Cohen, a spokeswoman for Instagram, told Digiday the brands were chosen based on shopping performance on the social media platform. The company also aimed at offering users a wide variety of products and price points when choosing the brands to beta test the feature with.
Instagram plans to charge what Cohen said in the report in a “small fee” to the businesses that sell their products on Instagram. That will go to make checkout possible, including processing credit card payments and transaction-related expenses. The report noted this isn’t the only shopping feature the company plans to roll out this year, although it’s not clear what it has planned.
Uber and Lyft drivers caught tampering with ride fares at DC airport causing artificial price surges
According to WJLA, Uber and Lyft drivers at Reagan National Airport in Washington, D.C. are being accused of manipulating ride fare.
The drivers are reportedly turn off their ride share apps simultaneously for a few minutes to trick the app into thinking there are no drivers available in the area which then creates a price surge. As a result, the fare instantly increases when the drivers turn their apps back on.
The lot outside Reagan National airport is estimated to hold an estimated 120 to 150 drivers each day, waiting for the busy evening rush.
“All the airplanes we know when they land. So five minutes before, we turn all our apps off all of us at the same time. All of us we turn our apps off. They surge, $10, $12, sometimes $19. Then we turn our app on. Everyone will get the surge,” one driver told ABC7.
Both ride sharing companies have since then responded. See official statements below.
Lyft takes any allegations of fraudulent behavior very seriously as it violates our community guidelines and can lead to deactivation from the Lyft platform. – Lyft
At Uber, we work to ensure the reliability of our service for our riders and drivers. This behavior is neither widespread or permissible on the uber platform, and we have technical safeguards in place to help prevent it from happening. – Uber
Facebook Co-founder calls for Company’s Breakup
The co-founder of Facebook is calling for the government to break up the tech giant in an op-ed article published in The New York Times Thursday morning.
Could Facebook trump Tinder with new Dating Service
One of the standout highlights from the F8 conference was Facebook announcing it was joining the online dating community. Awkward!
These new additives will be built into Facebook’s existing app, aggregating information from your profile to match you with potential lovers based on mutual interests and friends.
During his F8 keynote, Zuckerberg went on to say the new features the company’s introducing will be for “real, long-term relationships, not just hook-ups.”
Your dating profile will reportedly be separate from your main Facebook profile, and that your friends can’t access it. In fact, you’ll only be suggested people who aren’t already your friends.
Further looks at the features revealed users could meet up by adding events they were attending to their dating profile, and seeing other singles who had done the same. The messaging service they would use to connect is built into the dating profile, separate from Messenger, and text-only.
Coincidentally, shortly after Facebook made this announcement, the stock of Match plunged precipitously. Match – the company that owns Tinder, OKCupid, and Plenty of Fish – saw its stock plunge precipitously. It still managed to throw some shade at Facebook in a statement to TechCrunch:
“We’re surprised at the timing given the amount of personal and sensitive data that comes with this territory. Regardless, we’re going to continue to delight our users through product innovation and relentless focus on relationship success.”
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