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Instagram is helping its users go broke with new feature

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Social media heavyweight Instagram is pulling out all the stops this year with its new shopping feature in which users are now able to shop and check out within the app –– you never have to leave again.

According to Digiday, the company is testing the program with more than twenty beauty and fashion brands that will include direct-to-consumer companies and popular companies. As it stands, users can swipe a product on Instagram and are brought to the vendor’s website to place an order. This will make shopping on Instagram easier.

During the trial, users that click on the “View the Product” button will see a “Checkout on Instagram” choice instead of being brought to the vendor’s website. Payment information entered on Instagram can be saved and orders can be managed from the app. The ability to shop in the app will roll out during the coming weeks for U.S.-based mobile users.

Adidas, Anastasia Beverly Hills, ColourPop, Huda Beauty, KKW Beauty, Kylie Cosmetics, Nike and Ouai Hair were among several companies listed on the report that users can purchase from.

Digiday pointed out that the brands that are taking part in the pilot are among the most popular ones on Instagram. Paige Cohen, a spokeswoman for Instagram, told Digiday the brands were chosen based on shopping performance on the social media platform. The company also aimed at offering users a wide variety of products and price points when choosing the brands to beta test the feature with.

Instagram plans to charge what Cohen said in the report in a “small fee” to the businesses that sell their products on Instagram. That will go to make checkout possible, including processing credit card payments and transaction-related expenses. The report noted this isn’t the only shopping feature the company plans to roll out this year, although it’s not clear what it has planned.

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Facebook reportedly to launch new app to rival competitor TikTok

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Lasso

Facebook might launch its innovative app Lasso to compete with TikTok in India this year.

According to a report from Entrackr, the digital company is planning to launch the short video app by May.

Facebook launched Lasso in the US in 2018 and later introduced it to Mexico last year. According to app analytics company Sensor Tower, the app has been downloaded nearly half a million times in the US and over 2.2 million times in Mexico. 

The social media giant would sure want to attract some of India’s 627 million internet users. TikTok has been quite successful in India with nearly 500 million of its 1.5 billion downloads worldwide coming from the country. It’ll be challenging for the social media giant to overtake the Chinese short video app, which has over 200 million users in India.

TikTok’s had a controversial year in India. In April, the authorities asked Google and Apple to kick out the app from the Play Store and the App Store because of ‘porn’ on the platform. Later, the ban was lifted and the app was restored on these app stores. The app drew even more scrutiny as one of the TikTok stars was murdered in Delhi while trying to make a video for the platform.

Despite these controversies, the platform gained many users and grew steadily in popularity. It’ll be a tough task for Facebook’s new app to grow such a large user-base.

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Instagram cracks down on Suicide-Related Content

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As a part of its efforts to create a safer and more pleasant environment for its users, Instagram has expanded the ban on self-harm and suicide-related content. From now on, the platform bans drawings, memes, and comics containing this kind of content. Bits from films or cartoons are also banned. And even images that don’t show self-harm or suicide directly, but are associated with it.

Back in February this year, Instagram announced a ban on the graphic content of self-harm on its platform. The latest decision is a mere extension of the previously announced ban. Instagram’s CEO, Adam Mosseri, explained that the platform “no longer allow fictional depictions of self-harm or suicide on Instagram,” including all the material listed above. Also, accounts that share this type of content will not be recommended in search or Explore.

Mosseri notes that these issues are complicated. There are many opinions on how to approach them, and we can’t say either of them is ideal. Instagram and its CEO seem to be aware of it:

Two things are true about online communities, and they are in conflict with one another. First, the tragic reality is that some young people are influenced in a negative way by what they see online, and as a result they might hurt themselves. This is a real risk.

But at the same time, there are many young people who are coming online to get support with the struggles they’re having — like those sharing healed scars or talking about their recovery from an eating disorder. Often these online support networks are the only way to find other people who have shared their experiences.

Mosseri noted that Instagram is trying to make a balance between “allowing people to share their mental health experiences while also protecting others from being exposed to potentially harmful content.” He added that Instagram will also “send more people more resources with localized helplines like the Samaritans and PAPYRUS in the UK or the National Suicide Prevention Lifeline and The Trevor Project in the United States.”

Suicide and self-harm indeed are tricky topics to cover. As Mosseri noted himself, many people turn to social media to find support in the process of healing. This includes both those struggling with mental issues or suicidal thoughts, or those who lost someone close due to suicide. And yet, the others are influenced by social media in a negative way. In May this year, a young girl committed suicide after Instagram poll results told her to.

There are so many nuances, and there are no clear rules on how to approach this topic on social media. Because of that, I believe that Instagram will have to make a lot more effort and adjust its policy in the future to address this issue and balance between the extremes.

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Uber’s third round of layoffs raises major red flags

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Uber has reportedly terminated employment for another 350 workers in its third wave of layoffs, the company revealed on Monday. Uber Eats and Uber’s self-driving unit were hit the the hardest according to documents obtained by Tech Crunch

CEO Dara Khosrowshahi sent an email to Uber workers to address what’s being described as “difficult but necessary changes.”

The company has parted ways with an estimated 400 workers in its marketing department since July and 435 engineering and product workers in September. Some workers have also been asked to relocate.

The ride-sharing giant admitted in August that it garnered $5 billion in losses in the second quarter of 2019, attributing the costs to one-time charges connected to Uber’s May stock offering. Excluding those charges, Uber’s ongoing burn rate has been around $1 billion in recent quarters. Third-quarter financial results are due out next month.

While the ongoing layoffs have raised concerns as to where the future of the company’s headed, UBER says those who were fired only make up about 1% of the company’s workforce. 

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